$110-120 million seems low for this film? I know Batman v Superman was a disappointment but it's still Justice League. Plus, Wonder Woman should still be fresh in people's minds. I'd be surprised to see this gross lower than $140 million.
My own my mother thought I was a monster... she was right of course but it still hurt!
Yeah it will most likely be less than Thor: Ragnarok and the reviews won't help either. In contrary Avengers opened to $207 million 5 years ago. An assemble movie that's a big as Avengers if not bigger should open to a number closer to that of Avengers but it is off by a huge margin.
"Justice League‘s Friday, coming off a solid $13 million Thursday, is coming in at the high end from where we saw it around midday Friday with $38.4M, however, Warner Bros./DC’s superhero ensemble is falling well short of $100M with an industry estimate of $93.5M over three-days, quite far from tracking’s $110M-$120M projection."
"Justice League‘s Friday, coming off a solid $13 million Thursday, is coming in at the high end from where we saw it around midday Friday with $38.4M, however, Warner Bros./DC’s superhero ensemble is falling well short of $100M with an industry estimate of $93.5M over three-days, quite far from tracking’s $110M-$120M projection."
Holy heck. Now Logan is gonna outgross it.
I'm just angry and disappointed. Friggin' Zack Snyder.
I mean, this was bound to happen eventually. Wonder Woman went a long way to help rehabilitate the franchise's image in the public's eyes, but from the looks of it Justice League plunges it right back to BvS territory. That and Suicide Squad probably did wind up turning a profit at the end of the day, but not only did they fail to really set the box-office alight (in a climate where a Jurassic Park revival becomes the 4th highest grossing film of all time and the seventh and eighth Fast and Furious movies combine to nearly $3 billion worldwide, a Batman relaunch slash first-time-ever Superman crossover failing to crack $900 million and finishing well below freaking Guardians of the Galaxy 2 domestically ought to have been a disappointment for WB), the negative buzz surrounding them really jeopardized their primary goal, which was to jumpstart a Marvel copycat Marvel-like cashcow spanning tens of projects across several years. That's basically what BvS existed for after they ditched Snyder's Man of Steel 2 concept and merged what was left of it with two films' worth of additional franchise-setting plot. After the bad reception they got reached meme status, the risk was clearly there that the property was going to become tainted and that attendance would eventually drop as a result, and that's what's happening now. Eventually that marginal profit was bound to become a loss.
WB/DC have themselves to blame for that, because they keep pouring $300 million production budgets (plus marketing/distribution costs in the hundreds as well) into these things and then hacking them beyond recognition in the editing room, all because they can't stick to the vision that they set out to present to audiences and keep doing last-minute revisions to cheat off of Marvel's formula (a formula the franchise's most passionate defenders so often mock). I know BvS has its fans in the board, and I 100% respect that. It definitely had a lot of things going for it at the outset, and to me, Snyder's never been the problem: instead, he was actually one of BvS's best assets. What this is due to is incessant studio meddling mangling all of those strengths and squandering the franchise's potential.
With an estimated $96 million, Justice League managed to top the weekend, but fell short of the low end of expectations. Despite bringing in $13 million from Thursday previews, which was $2 million more than Wonder Woman hauled in from preview screenings ahead of a $103.2 million debut, Justice League just couldn't crack the century mark, delivering the lowest opening for any of the films in DC's Extended Universe thus far.
With an estimated $96 million, Justice League managed to top the weekend, but fell short of the low end of expectations. Despite bringing in $13 million from Thursday previews, which was $2 million more than Wonder Woman hauled in from preview screenings ahead of a $103.2 million debut, Justice League just couldn't crack the century mark, delivering the lowest opening for any of the films in DC's Extended Universe thus far.
That is literally less than half The Avengers grossed in its opening. Thanks WB!