Tenet Box Office Thread

Here’s the first good sign we’ve gotten on advance tickets sales for Warner Bros.’ Tenet, particularly here in the U.S.

Movio cinema analytics corp tells Deadline that pre-sales for Christopher Nolan’s latest is outpacing his previous movies Interstellar and Dunkirk at the same point in their advance sales cycle for the U.S., United Kingdom and Australia.

In the UK and Australia, Movio measured two days before the pic’s opening this coming weekend, and for the U.S. a week prior to its early access Aug. 31 preview.

Stateside, Movio noticed that there’s been significantly more single ticket purchases for Tenet (55%) compared to Dunkirk (20%) and Interstellar (47%).

Looking offshore, Tenet pre-sales in Australia are close to 29,000 two days before the pic’s release, verus 5,000-plus total pre-sales for Dunkirk and around 2,300 for Interstellar. Tenet’s numbers in Australia are also besting Terminator: Dark Fate (around 2,000 total presales), John Wick: Chapter 3 (4,000 total sales) and Blade Runner 2049 (over 1,800). It is worth noting the significance of this considering cinemas in the state of Victoria are closed, which represents 26% of the screens and seats in Australia.

As of Aug. 24 in the UK there have already been nearly 11,000 pre-sale tickets purchased for Tenet, compared to 7,000 total presales for Dunkirk and 1,800 for Interstellar.

Who is scooping up tickets for Tenet? Moviegoers aged 45+ are a significantly smaller share of the pre-sales audience for Tenet than what Movio saw with Dunkirk. The cohort’s share of total presale audience for Tenet is roughly 10 ppts less than Dunkirk for all regions.

Tenet‘s presale audience is skewing male at roughly 70%-80% for all regions, which is on par with the pre-sales audience for Interstellar per Movio. The UK pre-sale audience plans to attend in larger groups than the US or Australia (2.24 admissions per visit in the UK vs 1.56 for US and 1.95 for Australia).

Advance ticket sales have been on sale in the U.S. for Warner’s early access screenings on Aug. 31, Sept. 1 and Sept. 2. As of today, per Fandango, advance ticket sales were made available for all showtimes (where theaters are open) thereafter for the pic’s Sept. 3 opening and beyond.

As a reminder, the box office for Tenet is not a sprint, but a marathon as a movie hasn’t had a rollout like this; in fact it’s different from the slow platforms last since during the early 1980s and 1970s when pics would start in key metropolitan areas and expand nationwide.