Here’s the first good sign we’ve gotten on advance tickets sales for Warner Bros.’ Tenet, particularly here in the U.S.
Movio cinema analytics corp tells Deadline that pre-sales for Christopher Nolan’s latest is outpacing his previous movies Interstellar and Dunkirk at the same point in their advance sales cycle for the U.S., United Kingdom and Australia.
In the UK and Australia, Movio measured two days before the pic’s opening this coming weekend, and for the U.S. a week prior to its early access Aug. 31 preview.
Stateside, Movio noticed that there’s been significantly more single ticket purchases for Tenet (55%) compared to Dunkirk (20%) and Interstellar (47%).
Looking offshore, Tenet pre-sales in Australia are close to 29,000 two days before the pic’s release, verus 5,000-plus total pre-sales for Dunkirk and around 2,300 for Interstellar. Tenet’s numbers in Australia are also besting Terminator: Dark Fate (around 2,000 total presales), John Wick: Chapter 3 (4,000 total sales) and Blade Runner 2049 (over 1,800). It is worth noting the significance of this considering cinemas in the state of Victoria are closed, which represents 26% of the screens and seats in Australia.
As of Aug. 24 in the UK there have already been nearly 11,000 pre-sale tickets purchased for Tenet, compared to 7,000 total presales for Dunkirk and 1,800 for Interstellar.
Who is scooping up tickets for Tenet? Moviegoers aged 45+ are a significantly smaller share of the pre-sales audience for Tenet than what Movio saw with Dunkirk. The cohort’s share of total presale audience for Tenet is roughly 10 ppts less than Dunkirk for all regions.
Tenet‘s presale audience is skewing male at roughly 70%-80% for all regions, which is on par with the pre-sales audience for Interstellar per Movio. The UK pre-sale audience plans to attend in larger groups than the US or Australia (2.24 admissions per visit in the UK vs 1.56 for US and 1.95 for Australia).
Advance ticket sales have been on sale in the U.S. for Warner’s early access screenings on Aug. 31, Sept. 1 and Sept. 2. As of today, per Fandango, advance ticket sales were made available for all showtimes (where theaters are open) thereafter for the pic’s Sept. 3 opening and beyond.
As a reminder, the box office for Tenet is not a sprint, but a marathon as a movie hasn’t had a rollout like this; in fact it’s different from the slow platforms last since during the early 1980s and 1970s when pics would start in key metropolitan areas and expand nationwide.
Post by The_Cake_of_Roth on Aug 29, 2020 20:51:31 GMT
SATURDAY UPDATE: Now with four days of play under its belt during initial overseas rollout, Christopher Nolan’s Tenet could be looking at a Wednesday-Sunday opening of $40M+. Warner Bros continues to keep a tight lid on international box office numbers, but we have been able to glean insight from certain markets which pushes the start closer to where some bullish industry sources saw the picture heading before the debut last week.
In total this session, there are 40 offshore markets playing what has been the most highly anticipated film on the part of exhibition and audiences alike around the globe during the COVID-era reopening process (we are not including Canada which also launched this weekend as those figures will roll up into domestic).
The Korea cume through Saturday is $4.13M per Kobiz. That includes last weekend’s previews and a Saturday of $1.19M on 2,216 screens. This is a 58% increase from Friday, but is lower than the F-S jump of some big recent local titles. That leads us to revise the market opening projection to around $5M. This is not a blight on the mind-bending Tenet, rather, given a spike in coronavirus cases, Korea has seen an overall slowdown in moviegoing. Tenet nevertheless is dominating at a 79% share of the total box office.
The European majors where Nolan’s John David Washington/Robert Pattinson/Elizabeth Debicki-starrer has opened this weekend are expected to be strong — though of course there is the codicil that cinemas are operating under capacity restrictions. We hear the UK is leading all play, a natural occurence given the affinity for the filmmaker there (and Italy did $1.2M through Friday — 122% bigger in three days than the full previous frame’s Top 10 titles). Still, without the COVID resurgence, Korea might have been the top market coming out of this frame. Australia is also understood to be doing encouraging numbers after early previews last weekend. And, as we suggested in the preview, Taiwan could be a zone to pop.
As markets around the world grapple with reopening/sanitary procedures and a trepidatious public, Tenet’s performance gets an asterisk — as will many upcoming movies. But a potential $40M+ bow, whether it lands slightly below or above, is good news.
Post by The_Cake_of_Roth on Sept 3, 2020 4:43:14 GMT
Tenet‘s launch in China is looking at around a $40M three-day cume, though some see higher, even projecting $50M. This is partially dependent on how local smash The Eight Hundred holds. It dipped only 15% across the FSS this weekend and hit $300M yesterday. Tenet currently leads presales in China for the coming Friday, Saturday and Sunday. Most Imax screens will roll over from The Eight Hundred to Tenet, which was shot with the large-format exhibitor’s cameras.
Of all offshore markets back in operation, China is one of the stars, bolstered by eventized reissues (including Nolan’s Interstellar and more recently Inception, which grossed $2.9M this past weekend) and new local titles. Since reopening July 20, it has not had any coronavirus-related setbacks, but it can still be changeable.
I don't think it will improve in the US. The middling reception isn't gonna help either.
WB. & Nolan expected this — the US is a complete shitshow. Although i’ll also say that whilst 20M+ isn’t incredible, it’s not terrible either given the current predicament. This needs around $500m to break even and going by the excellent international numbers already, it shouldn’t have a problem doing so.